Using Market Research to Secure Product Success

Market research helps companies and founders to precisely analyse the chances of success of their products on the market in advance. The market research agency TestWelt at the InnovationsCampus offers a comprehensive range of services in this field.

Identifying customer requirements well in advance

After conducting an individual needs assessment, TestWelt uses a group of test subjects to carry out targeted investigations. TestWelt now has access to a pool of 650 test subjects for such investigations, in which a group of carefully selected testers from this pool examines new products and/or services. TestWelt conducts these investigations, evaluates their results and uses these results to produce concrete recommendations for action.


Get to know your target group

The agency is also able to use tools such as product tests and market analyses. TestWelt conducts investigations, evaluates their results and uses these results to produce concrete recommendations for action. It uses real test subjects to identify customer demands and requirements in advance and is therefore able to prevent any failures from occurring when launching new products. These investigations are also affordable for company founders and start-ups, which can benefit from the special conditions available from TestWelt.


The Mobile Research Lab

The Mobile Research Lab (MRL) helps to make market research an even quicker and more mobile process. The flexible market research studio enables innovations to be tested by members of their respective target groups directly in the market. It therefore provides companies with valuable consumer and market insights that make an essential final contribution towards their market success, even outside 'conventional' market research locations.